You don't need more leads.
You need more leverage.
Selling out is a symptom, not a success. So I help established experts design a high-leverage offer that isn't constrained by capacity.
Does this sound familiar?
You're fully booked but now revenue has plateaued as you've ran out of capacity.
Your lack of time means you drop the ball with your own marketing and miss out on new clients.
You end up working weekends, cancelling vacations, and burn out is right round the corner.
Well it's because selling out isn't actually a sign of success.
Selling out is a sign that your offer is holding you back. You've nailed the demand side of the equation but now delivery is dragging you back.
I call this Delivery Drain.
It drains all your time, all your energy, and makes you question whether it's even worth the hassle. You escaped your 9-to-5 and replaced it with a 24/7.
But for experts who don't want the headaches of hiring or the overheads of outsourcing then being booked out can start to feel like a ball and chain.
★★★★★
"I'd hit a bit of a revenue ceiling with my newsletter and courses and was starting to feel burned out. Joe helped me create a high-leverage offer that got 100 prospects on the waitlist a week after launching."
Katelyn Bourgoin
Unignorable
Your way out is to start selling a high-leverage offer instead.
A high-leverage offer stops feeling like work you're trapped in.
It's priced for the outcome it delivers, not the hours it takes. It's designed so the methodology does the heavy lifting rather than the person delivering it.
And because delivery isn't eating up your entire week, there's always capacity for the next client, for the content that drives pipeline, for actually switching off.
It's the difference between an offer that works and an offer that works for you.
★★★★★
"I was stuck selling lower-ticket products to my community and hit a revenue plateau so I hired Joe to help me overhaul my offer. It forced a strategic shift into a higher-leverage offer that allowed me to quadruple my pricing."
Talica Davies
TD Sales Consulting
From low-leverage...
More clients, more work
Priced based on vibes
All delivery, no pipeline
No time to step back
Hard to scale past you
... to high-leverage.
More clients, same work
Priced based on outcomes
Delivery and pipeline coexist
Freedom to step away
Built to scale beyond you
What is Offer Leverage?
Your offer's leverage is essentially the extent to which it maximises the gains to your business and minimises the losses.
In other words how can you maximise demand while minimising delivery?
The answer lies in increasing or maintaining your demand while simultaneously streamlining and standardising the client work.
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Work with me to design a high-leverage offer and escape the delivery drain.
Weekly 1:1 sessions.
We'll meet regularly to keep the momentum going and hold you accountable.
Hands-on support.
I'll dive in and help you with writing bits of messaging and other copy as and when I'm needed.
Async access.
I'll always be a message away if you have any urgent questions or need to bounce ideas around.
Month 01
Design your new high-leverage offer.
We'll start by auditing your existing offer to see where it falls down in terms of leverage. This will help us figure out the best levers to pull when it comes to your new offer.
From there we'll pick the most valuable problem to focus on and design a standardised offer around it: scope, structure, pricing, positioning, and the language you'll use to sell it.
You'll leave Month 1 with a fully-designed offer, a validated price point, and a list of prospects ready to hear about it.
Month 02
Launch it with your audience.
Then we'll build the launch with a landing page that converts, announcement content that warms your audience without sounding salesy, and a sales process that moves interested prospects into clarity calls.
We'll work through the messaging together, sharpen the offer based on early conversations, and adjust as real feedback comes in.
You'll leave Month 2 having launched publicly, fielded your first inbound enquiries, and ideally closed your first one or two clients.
Month 03
Streamline sales and delivery.
Finally we'll use what we've learned from those first clients to tighten everything up in terms of sales and delivery.
We'll refine the offer based on what landed and what didn't, standardise your delivery so it doesn't sprawl into chaos, and build the sales muscle that keeps the pipeline moving.
You'll leave Month 3 with a refined offer, a repeatable delivery process, and the systems to keep selling without me holding your hand.
The Offer Leverage Accelerator
A 90-day program where we create, launch, and deliver a high-leverage offer so you can earn more and work less.
→ Weekly 1:1 advisory calls (60 mins)
→ Async support via Slack / LinkedIn
→ Hands-on help with copy and assets
Pay upfront:
$9,000
(and save $1,500)
or
Pay monthly:
$3,500
(in 3 installments)
★★★★★
"I'd built a pretty big audience through my content and podcast, but needed a way to monetise it. Joe helped me shape a high-ticket offer that instantly generated a lot of buzz and inbound clients."
Eric Holland
Mojo PMM
Here's what others have to say...
★★★★★
"Joe helped me finally clarify how to position my offer and validated months of mental back-and-forth before launching. Now I’ve got a crystal-clear offer and a kickass process to sell it right."
Gab Bujold
Press X To Market
★★★★★
"After just two weeks since designing my offer, I've had plenty of conversations where it's resonating really well. People know exactly what I'm offering and the tangible value it provides."
Stephen Papaioannou
The Customer Lab
★★★★★
"Joe helped me get the clarity I’d been chasing for months. I had multiple good offers but I struggled to package them into something clear and compelling. Now I have a buyable offer that makes sense to me and my clients."
Mani Lakshmanan
FeltLogic
Hey, I'm Joe.
I spent years helping dozens of experts package their offers.
Then I noticed a pattern. Lots of established experts were selling out and instead of celebrating were starting to realise they'd hit a revenue ceiling. And all they had to show for it was a packed schedule and no free time.
So I built an accelerator to solve it. 90 days to go from low-leverage to high-leverage, giving you back the freedom and flexibility that made you start your business in the first place.
I've helped experts quadruple their pricing, launch entirely new service lines, and go from "I don't know what I sell" to having a high-leverage offer that generates inbound enquiries within weeks.
Oh, and I also climb rocks in my spare time, which turns out to be a decent metaphor for what I do: finding the route up when the path isn't obvious.
Some other things you should know...
Who is this for?
I work with established experts. Consultants, coaches, creators, etc. who are constantly selling out their offer but are constrained by actually delivering it.
Who is this NOT for?
If you're struggling to sell anything at all and don't have any kind of ongoing marketing and lead gen, then you might be better off fixing that side first before refining your offer.
I've already tried to reposition my offer but it didn't work.
Chances are you mostly focused on the language around the offer and how to market/sell it. In other words the top half of the equation. My job is to help with the delivery side, designing an offer that doesn't just suck up all your time and energy.
How long does the program last?
It's a 90-day engagement so basically 3 calendar months. This is to make sure I not only give you the best possible starting point but make sure you're held accountable when it comes to launching and sticking with it.
What happens on the weekly calls?
The focus of each call varies depending on where you are in the process. Early on they'll be more strategic in nature as we work on your positioning and offer. On later calls we might focus more on workshopping copy or marketing together, practicing for sales calls, or discussing your client work.
Are you just coaching?
Think of me as a strategic thought partner who isn't afraid to get his hands dirty. I'll be there to guide and advise on your journey, but also will muck in and be an extra pair of hands for writing the odd bit of copy or content and things like that.
How long will it take to see results?
Generally speaking you should start to feel the benefits of the accelerator by the time we finish. Some people will see quicker results depending on their current pipeline, audience size, speed to launch, and so on.
What happens after the 90 days?
The goal is for you to leave the 90 days with a high-leverage offer that's live, validated, and has has already started selling. If you want to keep working together after that (to refine the offer, improve your sales process, or work through delivery challenges) we can move to a month-to-month advisory arrangement.
Let's leverage your offer.
Book in a free no-strings clarity call and I'll give you some pointers to get you going in the right direction.
Book your free clarity call →
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